Asphalt Art Initiative
Helping cities use art and community engagement to improve street safety and revitalize public space.
Bloomberg Philanthropies’ Asphalt Art Initiative responds to the growing number of cities around the world embracing art as an effective and relatively low-cost strategy to activate their streets.
While cities incorporate art into public spaces in a variety of ways, the focus of this initiative is what we’re calling asphalt art: visual interventions on roadways (intersections and crosswalks), pedestrian spaces (plazas and sidewalks), and vertical infrastructure (utility boxes, traffic barriers and underpasses).
In October 2019, we released the Asphalt Art Guide, produced by our pro bono consulting arm, Bloomberg Associates. The Guide features over two dozen case studies highlighting successful plaza and roadway art activations around the world, and a how-to section for cities interested in undertaking their own projects.
The Asphalt Art Initiative grant program is supporting pilot projects in U.S. cities to demonstrate the impact of asphalt art projects and encourage cities to develop their own processes for implementing these low-cost activations effectively. Sixteen winning cities were announced in June 2020, and projects will be installed in 2020 and 2021. Applications are now open through April 30 for additional U.S. cities to apply.