Colima, Mexico
Prioritizing the youngest pedestrians with a safer crossing
The Project
This asphalt art project transformed a key intersection in Colima where several schools converge. The wide traffic lanes were narrowed to expand pedestrian space, following requests from the school principal and a road safety survey indicating a need for intervention. Over the course of two weeks, children and adults painted the lanes and marked pedestrian crossings. Also, lane sizes were reduced, existing bike lanes were demarcated, and intersection corners were extended.
Post-intervention surveys and observations reflected a noticeable reduction in driver speeds at the intersection of Pimentel Llerenas and Diaz Miron, as well as an increase in drivers yielding to pedestrians at the mid-block crosswalk. The project also served as a bridge between generations, allowing stories, laughter and knowledge to be shared as residents painted the murals side by side. In the end, the project not only produced a work of art, but also a renewed sense of belonging and satisfaction within the community.
After the Installation
- Average vehicular speed in the area decreased by 22%
- 95% of people felt safe at the crossing
This is a great project that parents, officials, and teachers are extremely satisfied with. This was a heavy traffic area where accidents happened constantly. Safety has improved with the installation. It also looks very nice and gives us a better sense of traffic flow.
Silvia Marisol de la Rosa, Director, Murguía School
Use the slider to see the transformation
Press
Margarita Moreno Inaugurates Safe Crosswalk With Resources From An International Competition (Colima Noticias, October 2, 2024)
Asphalt Art Installation Inaugurated At A Crosswalk In The City Of Colima (El Comentario, October 2, 2024)
Margarita Moreno Inaugurates “Safe Crosswalk” (Diario de Colima, October 2, 2024)
Margarita Moreno Inaugurates Safe Crosswalk With Resources From An International Competition (El Observatorio, October 2, 2024)
For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.
