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Flagstaff, Arizona

Reducing traffic lanes and speeding with art

The Project

Cheshire is an intergenerational, residential neighborhood in Flagstaff, Arizona. It is home to Flagstaff Arts and Leadership Academy (FALA) and a vibrant park, which are separated from one another by the busy four-lane roadway, Fremont Boulevard. The Cheshire Slow Streets Asphalt Art project addressed the community’s roadway safety concerns by restructuring the roadway to lower vehicle speeds and increase pedestrian and bicycle safety, especially as children crossed the street to access the school and park. Local artists conducted neighborhood focus groups and worked with FALA art students to develop three designs for the roadway mural. The community voted for the wetlands theme, and the mural was installed by residents during a community block party.

  • 40% decrease in excessively speeding vehicles (traveling above 30 mph)
  • 68% decrease in people with safety concerns about the road

The Fremont Boulevard asphalt art represents a real win-win-win solution. It’s a win for the children trying to cross the busy intersection to access our park; it’s a win for the FALA high school students, who played a major role in the design, planning, and installation of the art; and, it’s a big win for MetroPlan, Flagstaff, Coconino County, and their partners, who demonstrated that low-cost, innovative solutions are possible to make our streets safer and more bike and pedestrian friendly. 

-Audrey Kruse, Cheshire resident

Use the slider to see the transformation

Before
After

Neighborhood

Chesire

Number of Interventions

5

Installation Dates

May 16-18, 2024

City-Designated Partners

MetroPlan

Creative Flagstaff

City of Flagstaff

Flagstaff Arts and Leadership Academy

City-Designated Artists

Dana Kamberg

Kayley Quick

Materials

Sherwin Williams Latitude Exterior Paint

Square Footage of Artwork

7,000

Cost

Design: $6,000

Labor: $7,320

Materials: $14,885

In Kind: $13,740 (engineering, labor and permits)

Links

Website


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide