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London, England

Catalyzing economic recovery through public art

The Project

As part of London Design Festival, 11 crosswalks on Tottenham Court Road and a pedestrian plaza and crosswalk in the City of London were reimagined with distinctive, playful designs featuring bright colors and shapes. The artistic direction for the project was led by London-based artist Yinka Ilori, who worked with three art students from the University of the Arts London to develop some of the crosswalk designs, as well as community members invited to help paint the Queen Street pedestrian area. As the UK prepared to host the United Nation’s meeting on Climate Action, COP26, this project is one of several installations in international cities supported by the Asphalt Art Initiative to encourage more sustainable transportation and transform and revitalize public spaces through the power of art.

  • 79% of pedestrians said these colorful crossings improve the local environment and feel of the street.
  • Over half of pedestrians feel safer using these colorful crossings compared to normal pedestrian crossings.

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“This is the joy the city needs after the past year, and what better way to see London reopen but to have one of the capital’s most exciting talents, Yinka Ilori, paint one of London’s most iconic streets.” 

Ben Evans CBE, London Design Festival Director

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Tottenham Court Road & City of London

Number of Intersections


Installation Dates

Various dates, September – November, 2021

Lead Partners

Greater London Authority

London Design Festival

Borough of Camden

City of London

Cheapside Business Alliance

Lead Artists

Yinka Ilori

Student Artists

Annabel Maguire

Eliot Everton

Sophie Cornish-Keefe


Velvuline water-based acrylic road paint

Square Footage of Artwork





Best Practice Highlight – Aligning with City Priorities: Recovery

The ‘Bring London Together’ project sought to aid the reopening and recovery of London after the height of the Covid-19 pandemic, bringing colour, life, and vibrancy to the streets of the City. The asphalt art installation was launched as part of Mayor Sadiq Khan’s “Let’s Do London” tourism campaign to support the capital’s creative, retail and hospitality sectors which were disproportionately affected by the pandemic. The domestic tourism campaign was the largest in London’s history, bringing together London’s leading hospitality, culture and retail organizations to offer an autumn season of design, fashion, film, art, and photography events welcoming City workers, Londoners and visitors back to the capital.

For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide