Mazatlán, Sinaloa
Changing road user behavior with art
The Project
With the installation of new painted curb extensions, 14 colorful crosswalks, and a parking lot recast into a new pedestrian plaza, Mazatlán Magic Crosswalks transforms an underutilized section of road into a vibrant and safe public space. With these improvements, the project aims to change road user behavior and reduce the risk to pedestrians in an active business district and school zone, and ultimately making the area more inviting to visitors. Mazatlán-born artist LESOR facilitated a three-week participatory design process in which over 250 local students, residents, and neighbors developed the mural’s themes and collaborated in painting it.
We are optimistic: we want to believe that this initiative will achieve the educational objective of changing unempathetic habits among motorcyclists, car drivers, cyclists, and pedestrians.
Leticia Alvarado Fuentes, Director, IMPLAN Mazatlán
Use the slider to see the transformation
Press
Magical Pedestrian Crossings In Mazatlán: A Project That Unifies Art And Urban Planning. (Noro, June 7, 2024)
In Mazatlán, We Have Magical And Safe Pedestrian Crossings. Have You Seen Them Yet? (Punto MX, June 6, 2024)
For Pedestrian Safety! “Magic Steps Mazatlán” Crossing Opens. (Línea Directa Portal, June 6, 2024)
Mazatlán Magical Pedestrian Crossings Project Inaugurated. (Quadratin Sinaola, June 6, 2024)
Mazatlán’s “Magic Crosswalks” Project Inaugurated With First Street Painting. (Noroeste, June 6, 2024)
For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.
