Mexico City, Mexico
Reimagining school drop-off with student-inspired design
The Project
This project aimed to enhance road safety in the school community of “La Coruña / Andrés Molina” in Iztacalco, Mexico City. In collaboration with the Mobility Secretariat, BIGRS, and local schools, workshops were conducted to educate and engage the community, including seven workshops specifically for teachers and families, and 23 workshops for children focusing on traffic awareness and safety in their surroundings.
The installation covered two key intersections near the school, serving approximately 3,000 students. Sidewalks were expanded at corners, pedestrian crossings were made safer, and bollards were installed to define the improved spaces. The murals were incorporated to visually reinforce and enhance the safety components.
With the support of the educational community, the project created a safer, more accessible school environment while fostering a culture of road safety awareness, prevention, and respect among all those who use the streets.
In the mornings during school drop off:
- The average vehicular speed at the intersection decreased by 19%
- The average motorcycle speed at the intersection decreased by 17%
- The average heavy vehicle speed at the intersection decreased by 8%
As governments, it is our obligation to provide safe and enjoyable conditions for our children in their school environments. That is why initiatives like Asphalt Art are important, as they allow children to be involved in all stages of the intervention and recovery of spaces. In this way, their needs are met, a sense of identity and ownership is fostered, and the success of the project is guaranteed.
Ramón Francisco Reyes Olguín, Head of Road Safety Monitoring, Secretary of Mobility, Mexico City
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For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.
