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Cluj-Napoca, Romania

Painting as a first step to fully pedestrianizing

The Project

Piezișă Street, the main access route to Cluj-Napoca’s bustling student dorm area, is a beloved and iconic hub in the city. With over 20,000 student residents nearby, the narrow and heavily trafficked street features good infrastructure and attracts approximately 24,000 pedestrians daily. Yet despite the street’s popularity among students and tourists, there had not been any efforts to revitalize it until this asphalt art project. The painted mural depicts a new, hopeful landscape: an optical illusion of cracked asphalt that reveals an enchanted reflection of our own world. In this parallel universe, young people soar with books made of wings and vibrant colors reflect the diversity of the community. With the project’s implementation, Piezișă Street was permanently pedestrianized, contributing to the city’s large-scale vision of a more walkable city.

Set in an environment heavily influenced by student life, the mural takes knowledge out of the school setting and depicts it as something without boundaries. 

OCU, Artist

Neighborhood

Mănăștur

Number of Interventions

1

Installation Dates

November 2-28, 2023

Lead Partners

Cluj-Napoca City Hall

Civic Innovation and Imagination Center

Lead Artists

OCU & KERO Visual Artists

Materials

Road marking and water-based acrylic paints

Square Meters of Artwork

200

Cost

Design: $15,000

Labor: $5,000

Other: 13,360 (competition prizes, community events)

Links

Website

Instagram

Facebook


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Madrid, Spain

Connecting a school with its neighborhood

The Project

In the Canillas neighborhood of the Hortaleza district, the active community of the Luis Cernuda Public School proposed an initiative called “Common Sidewalks” to rethink and enhance the public space around the school building. The goal was to create an environment that responded through art to the academic and play needs of students and to the social atmosphere created by families and visitors to the school. The Public Art Department of the General Directorate of Cultural Heritage supported the idea, which was carried out by the artist collective Boa Mistura, in collaboration with students and community members.

Transforming a Space into a Meeting Place for Children

“The placemaking intervention created together with the local community has turned a boring and gray space into a pleasant and sociable place made on a human scale. It has brought positive energy to the educational community and has strengthened the relationship between the center and the neighborhood.” 

Carmen Hernanz Calderón, Head of the Public Art Department of the General Directorate of Cultural Heritage, City of Madrid

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Asphalt Art Madrid Before After Comparison
Asphalt Art Madrid Before After Comparison
Before
After

Neighborhood

Canillas Neighborhood, Hortaleza District

Number of Interventions

1

Installation Dates

December 10-20, 2023

Lead Partners

General Directorate of Cultural Heritage

Luis Cernuda Public School

Lead Artists

Boa Mistura Artist Collective

Materials

Primer and Paint

Square Footage of Artwork

2,325

Cost

Design: $6,440

Labor: $4,810

Materials: $2,545

In-kind: $2,150 (Participation Workshops)

Links

Website


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Istanbul, Turkey

Creating safer streets and inclusive spaces for students and residents

The Project

The Game Street project aimed to develop safe, lively, and joyful streets and to improve pedestrian safety, mobility, and visibility using the power of art. The project on Prof Dr Sulhi Donmezer Street in the Maltepe Altaycesme neighborhood connected three schools, prioritized children’s safety, and encouraged vibrant street play through the artistic interventions. With a focus on inclusivity, the project also offered an opportunity for direct community and artist involvement in shaping the larger area’s ongoing renewal.

Best Practice Highlight: Pop-Up Street Experiment

Prior to the project’s implementation, a pop-up event was held at the project site for local residents to help design the artwork for the street. Among the day’s activities were a sketching workshop with children, interviews and surveys conducted with neighborhood residents, sports activities, and a street renewal workshop. These activities proved instrumental in understanding the area’s needs and connecting with residents before the implementation, as well as raising awareness about the upcoming street renewals. Simultaneously, it provided valuable insights for municipal authorities to assess the traffic flow on the street and pilot the proposed redesign.

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Asphalt Art Before After Comparison photos in Istanbul, Turkey, September 25, 2023.
Asphalt Art Before After Comparison photos in Istanbul, Turkey, September 25, 2023.
Before
After

“We aim to remind [residents] that the city belongs to the people and people are the main component to a city. So that people can advocate for their rights to the city.” 

Yeşim Özer, EKA, Kainak

“We realized that participation methods that worked in other places in Maltepe did not work very well for residents in this area… we realized that different approaches should be adopted by the municipal authorities in different project areas with diverse populations.” 

Bahadir Kesan, Director of Maltepe Municipality Strategy Development Directory

Neighborhood

Maltepe

Number of Interventions

1

Installation Dates

September 7-13, 2023

Lead Partners

Istanbul Metropolitan Municipality Department of Parks, Gardens and Green Areas

EKA Creative Studio – Kainak Team

Maltepe Municipality Strategy Development Directory

Lead Artists

NoMoreLies (Kayihan Firat)

Materials

Marshall Akrikor Silicone+Acrylic Exterior Paint, Spray Paint, Seating Units, Flowerpots

Square Footage of Artwork

8,625

Cost

Design: $5,000

Labor: $12,500

Materials: $5,000

In-kind: $2,000

Links

Website

Instagram


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Brussels, Belgium

Turning empty space into a true public place

The Project

Yser Square was a formerly congested area that was pedestrianized in June 2023 as part of the “Good Move” regional mobility plan and in advance of a total redevelopment slated for spring 2024. During Mobility Week and the annual Car-Free Sunday, the new asphalt mural transformed the space into a place for artistic expression, public gathering, and improved safety.

Presented by the art collective Patrimoine à roulettes, “Ys’Air, Sur leurs traces” was imagined together with Salvation Army’s Foyer du Selah as a way for diverse local communities to express themselves and reappropriate urban space through art. The stated thoughts and dreams from passersby and workshop participants were converted to Morse code and painted onto the ground. Further building on the common themes of cleaner air and reengagement with the natural environment, images of animals were painted onto furniture made with decommissioned street signs as a way to imagine the return of wildlife to a city free from automobile traffic and with more open space for migration.

Reclaiming a high-traffic area in the heart of Brussels

Overall, the mural aims to raise questions about how cities can evolve to become more welcoming, more resilient, and more creative, while the pedestrianized space is designed to reduce traffic crashes and vehicular emissions.

  • A 22% reduction in the dangerous air pollutant NO2
  • Up to 700 fewer vehicles traveling through the intersection during peak hours following the creation of the public space

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Asphalt Art Brussels Before After Comparison
Asphalt Art Brussels Before After Comparison
Before
After

Neighborhood

At the border of the Maritime District, the Northern District, and the City Center

Number of Interventions

1

Installation Dates

September 17, 2023

Lead Partners

Brussels Mobility

KANAL Centre Pompidou

Salvation Army’s Foyer du Selah

Lead Artists

Patrimoine à roulettes

Materials

Silicate-based Natural Paint
De-commissioned roadsigns

Square Footage of Artwork

2,690

Cost

Design: $7,146

Labor: $17,147

Materials: $5,696

Other: $3,236 (Insurance, Contingency)

Links

Website — Ys’Air | KANAL — Centre Pompidou — Brussels
Website
Instagram
Facebook
Facebook


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Zagreb, Croatia

A new pedestrian street becomes the city’s “living room”

The Project

The City of Zagreb is known for nurturing the culture of street art and also for prioritizing the expansion of pedestrian zones.  Often referred to as the “living room” of the city, such pedestrian areas are lively places for people to shop, dine, and meet friends. 

Vibrant Marticeva Street is located in the heart of Zagreb, and as it became increasingly popular for businesses and pedestrians, it was closed to vehicular traffic and an open call was conducted to identify a local street artist to create an asphalt mural. The selected design incorporated motifs found in the courtyards and staircases of historic buildings, then traced onto the asphalt.  

Similarly, Masaykova Street reflects the true spirit of Zagreb with its street performers and thriving shops and restaurants. There were several previous attempts at closing the street to cars, but this new installation is designed to make the new pedestrian zone permanent. 

For both of these projects in the city center, the goal was to create a greener, more humanized urban realm. During the weeklong installation for each, residents came out to watch the murals being created, demonstrating that the goal of the installations—to create spaces for people to gather—was already achieved. The hope is that these projects will inspire further expansion of pedestrian areas across the city.

  • There was a 24% increase in people reporting feeling safe on the street after the installation
  • Cycling on the street increased by 57% after the installation
  • Pedestrian travel in the area grew by 77% after the installation

“It is very important for this City Administration to expand pedestrian zones, move away from the car-centric city and return the city to pedestrians and cyclists. We have already done several projects in that spirit, and the continuation of that is Mala Martićeva, which we remodeled in a surreal spirit – an interiorization of the exterior.” 

Luka Korlaet, Deputy Mayor of the City Zagreb

“By introducing pedestrian zones, we want to improve the quality of life for residents in terms of reducing noise and pollution, and for all citizens and our guests to enjoy safe and pleasant views of the inner city center based on the model of the most developed Western European metropolises.” 

Tomislav Tomašević, Mayor of the City of Zagreb

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Asphalt Art Initiative before/after comparison photos of Zagreb, Croatia. (Photo by Nada Finderle/Darna)
Asphalt Art Initiative before/after comparison photos of Zagreb, Croatia. (Photo by Nada Finderle/Darna)
Before
After

Neighborhoods

Martićeva & Masarykova

Number of Interventions

2

Installation Dates

June 1 – 8 (Martićeva) & September 16 – 19, 2023 (Masarykova)

Lead Partners

City Office for Economy, Environmental Sustainability and Strategic Planning

Zagreb Tourist Board

Department for the Preparation and Implementation of Regional and International Projects

Lead Artists

Martićeva: Boris Bare

Masarykova: Lunar (Slaven Lunar Kosanović)

Materials

Asphalt Paint and Sprays

Square Footage of Artwork

2,422 (Martićeva) + 2,368 (Masarykova)

Cost

Martićeva:

Design: $1,613

Labor: $2,150

Materials: $3,387

Masarykova:

Design: $1,628

Labor: $5,715

Materials: $4,227

Links

Website (Martićeva)

Website (Masarykova)


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Varna, Bulgaria

Reconnecting the city center with public art

The Project

Located in the heart of the city of Varna, Sevastopol Square serves as the city’s most popular meeting space but has long been separated from surrounding streets by heavy vehicular traffic. By enhancing four pedestrian crossings and one portion of the interior park with vibrant murals, this project reconnects the main public space in Varna to the rest of the city center. Aptly named, “Reconnect the City,” the project had a robust community engagement component: over 300 people and 20 institutional partners took part in the realization of the project, and over 11,000 people voted for the artistic designs. An informational campaign at the schools located close to the intervention also reached over 500 schoolchildren.

The newly activated pedestrian zone is now a more colorful and vibrant space close to the City Art Gallery, two schools, and an urban park. After studying the benefits of the temporary intervention, the municipality will explore the next step of creating car-free streets around Sevastopol where only public transport will be allowed. “Reconnect the City” is designed to be a community initiative for a safer and more beautiful city where people and public art are central to Varna’s future.

“A beautiful dream came true – a project by the people for the people. And today we see Varna more beautiful, more vibrant and more colorful.” 

Ivan Portnih, Mayor, Varna Municipality

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City center road way in Varna, Bulgaria
City center road way in Varna, Bulgaria
Before
After

Neighborhoods

Varna City Center, Sevastopol Square

Number of Interventions

5

Installation Dates

June 1–4, 2023

Lead Partners

VarnaSpaces

Architecture and Urban Development Directorate

Culture Directorate

Engineering Infrastructure and Landscaping Directorate

Lead Artists

Kalkan Agency

Materials

Primer, Acrylic and Solvent Paint, Surface Coating

Square Meters of Artwork

1,000

Cost

Design: $3,500

Labor: $10,200

Materials: $18,000

In-kind: $3,500 (site work and maintenance)

Links

Facebook


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Tirana, Albania

Creating safe spaces to walk for students at four schools

The Project

Tirana’s “School Block” project converted 1,900 square meters of former roadbed and 1,770 square meters of courtyard into a cohesive 3,670 square meters of protected walking and rolling space. The project captured all four sides of a city block containing four educational facilities: two primary schools, a kindergarten and a nursery school. The project provides safe places for students to travel to and from school and addresses the lack of open space for recreation, as well as the extreme car dominance in the neighborhood. The primary stakeholders of School Block are 2,000 families that are served by the four schools on the site, and the names of the students were incorporated directly into the graffiti-inspired artwork created by Naim Frasheri and Gustav Mayer, providing literal space for the children on the site and cementing their sense of belonging in their neighborhood.

  • The percentage of people who felt safe around the school more than quadrupled, from 17% to 90%
  • Nearly 99% of survey respondents said they were satisfied with the project
  • Following this project, the City of Tirana announced plans for similar safety projects at 20 more schools

Best Practice Highlight: Piloting Citywide School Streets

Following the success of this “School Block” project, the City committed nearly €1 million to install similar improvements at 20 additional schools, converting the adjacent streets into permanent “school streets,” which would either banish or significantly limit car traffic and redesign them around children’s needs instead. The effort would double the number of kid-friendly corridors in the city and get it 40% of the way toward its goal of protecting every neighborhood school by 2026.

How Tirana Used Asphalt Art to Make This Busy School Intersection Safer

“School streets not only improve safety where children and parents need it most, but they also kick-start a larger conversation about shifting priority away from cars to pedestrians in the city.” 

Simon Battisti, Director, Qendra Marrëdhënie (Relationship Center)

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Asphalt Art Before Tirana, Albania
Asphalt Art Before Tirana, Albania
Before
After
Credit: Simon Battisti
School safeway capture before Asphalt art project is done
School safeway capture before Asphalt art project is done
Before
After

Neighborhoods

Ish-Parku i Autobuzave, Kontakti, Tirana

Number of Interventions

4

Installation Dates

September 6-15, 2023

Lead Partners

Qendra Marrëdhënie

City of Tirana

Lead Artists

Elian Stefa

Ledia Kostandini

Vincenzo Giannattasio, aka Truman

Materials

Wall Paint, Metal Paint, Asphalt Paint, 15cm Rollers, Brushes

Square Meters of Artwork

3,670

Cost

Design: $2,800

Labor: $7,200

Materials: $12,600

Other Costs: $2,400

In-kind: $5,000 (labor)

Links

Twitter

Instagram

Press

An Albanian City Creatively Reclaims Streets for Kids (Bloomberg Philanthropies, June 25, 2024)

This Albanian City Should Inspire America to Go Big on ‘School Streets’ (StreetsBlogUSA, January 4, 2024)

Public Space Near Primary Schools Gustav Mayer and Naim Frasheri is Revitalized.  (Shqiptarja.com, September 25, 2023)

Recreational Space in Gustav Mayer and Naim Frasheri Schools. (ABC News Albania, September 25, 2023)

New School Streets in Tirana. (Vizion Plus TV media, September 25, 2023)


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Košice, Slovakia

Creating safer crosswalks in the city center

The Project

The “Time to Slow Down” project in Old Town Košice in Slovakia transformed an important but dangerous intersection and neglected plaza into a safer, more vibrant downtown destination. The project included the reimagining of the four-lane road where traffic collisions and dangerous encounters between vehicles and pedestrians were common, encouraging safer driving speeds, making it easier to walk and cycle through the neighborhood, and creating a more attractive public space complete with a new ceramic mosaic created by the local community.

  • The percentage of drivers exceeding the speed limit dropped from 62% to 24%, and the highest measured speed dropped from 79 kph to 59 kph
  • The percentage of people feeling unsafe dropped among all travelers, with the steepest drops among pedestrians, cyclists and parents with kids, which each fell by 50% or more
  • The shortened crossing distance allowed pedestrians to cross the street 31% more quickly.

Reshaping a critical and dangerous intersection and neglected plaza in Košice

“I know from my own experience how dangerous this intersection is. I am very happy that, thanks to this civic activity, we are pushing the boundaries of transport solutions in our city precisely in problematic places. It will be an interesting experience not only for us, but also, I believe, for other state authorities. 

I believe that by joint efforts we will contribute to the improvement of the traffic situation in the city and with gradual steps we will be able to find appropriate and modern solutions that are now the standard in developed European countries.” 

Marcel Gibóda, Košice Vice Mayor

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Kosice Slovakia intersection crossing capture before artwork project
Kosice Slovakia intersection crossing capture before artwork project
Before
After

Neighborhood

Old Town

Number of Interventions

2 (Intersection and Plaza)

Installation Dates

August 21-30, September 8-14, and October 17-November 26, 2023

Lead Partners

Iniciatíva Poď na dvor, n.o.

HUBa, n.o.

City of Košice Department of Transportation

Lead Artists

Street Art Communication

Design – Viktor Fehér

Assistance – Natreto (Jiří Teo Mateja, Jakub Staš), street artist (Martin Pavlov)

Materials

ETERNAL Stabil – Non-slip Waterproof Paint for Concrete Surfaces

Square Meters of Artwork

1,050

Cost

Design: $9,660

Labor: $9,770

Materials: $4,665

Other Costs: $1,220

In-kind: $87,590 (traffic marking design & implementation; repair and cleaning of the area; public exhibition promoting asphalt art project, survey collection & data analysis; traffic simulations; etc.)

Links

Website

Instagram

Best Practice Highlight: Slowing Traffic Speeds to Save Lives

This project used traditional engineering techniques to slow traffic speeds and make it easier for pedestrians to cross, creating new spaces for artwork in the process. The enhanced design shortened several crossing distances, widened crosswalks, removed one vehicular travel lane, protected sidewalks with new mobile curbs, and expanded an important center refuge island, making pedestrians more visible.


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Bratislava, Slovakia

New public space encouraging students to walk to school

The Project

Bratislava’s goal with their Asphalt Art project was to motivate students to walk to their school, instead of being driven. To accomplish this, they worked with students from Tbiliská Elementary School and Oto Hudec – an artist known for using art as a force for social change – to create a visual intervention that made the public space surrounding their school safer, more appealing and more fun. For the visual inspiration, the team chose sailing and ships as a symbol of traveling to the safe harbor of the school yard. The project uses artwork to enhance the pedestrian space outside of the school entrance as well as nearby crosswalks, in addition to replacing informal parking spaces with new street furniture and vegetation. Students also had the opportunity to contribute directly to the design through a collaborative workshop with the City and artist.

“Our school is a place where almost 900 children come every day. We try to make it a place where they learn everything necessary for life, feel good and make friends for life. For school to be such a place, it is essential that children get to it safely, so that they can talk and laugh along the way. 

The Metropolitan Institute project helped us a lot in this. The way to school is now safer and more cheerful thanks to the asphalt art on the sidewalk on Tbiliska Street.” 

Principal Hirschnerova, Tbiliská Street Elementary School

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Bratislava Slovakia capture before the artwork project
Bratislava Slovakia capture before the artwork project
Before
After

Best Practice Highlight: School Mobility Plan

In addition to the project, the City also worked directly with school leadership, parents and students to develop a mobility plan for the school and will be able to track the impact of the project over time. The goal is to encourage students and families to walk, bike or take other safe, sustainable transportation options to school whenever possible.

Neighborhoods

Rača City District, Tbiliská Street

Number of Interventions

2

Installation Dates

September 1-8, 2023

Lead Partners

Tbiliská Street Elementary School

City of Bratislava – Department of Culture & Department of Maintenance and Street Management

Bratislava City Gallery

Lead Artists

Design – Oto Hudec

Implementation – Natreto (Viktor Fehér, Jiří Teo Mateja, Jakub Staš)

Materials

Austis Eternal Stabil Paint

Square Meters of Artwork

500

Cost

Design: $3,595

Labor: $3,812

Materials: $5,006

Benches: $4,136

Stencils: $131

In-kind: $918 (storage)

Links

Website – Tactical Urbanism

Website – Building Infrastructure

Project Report

Facebook – Metropolitan Institute of Bratislava

Facebook – Artist Oto Hudec

Instagram post of Tbiliská

Instagram


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide

Kessariani, Greece

Enhancing mobility with safe, new pedestrian space

The Project

In the historic municipality of Kessariani in greater Athens, the intersection at Ethnikis Antistaseos connects this busy city center to the Ymittos mountain. The street is the core of the neighborhood, connecting multiple schools, a cafe, an outdoor cinema, two green spaces, and a municipal center for the elderly. Yet drivers often maintain highway speeds, leading to high rates of automobile crashes and danger for pedestrians, especially young children and elderly people.

By creating what is known as the “Inclusion Crossroad” at the main intersection in the neighborhood, the interventions prompt drivers to slow down when entering the city, while also creating a safe connecting route between the parks and community landmarks. The concept for the artwork was co-created with the members of the senior center and features stencils of student drawings from the nearby schools. Students and other residents participated in the installation of the finished mural design and the artwork features stencils of students’ drawings that they designed specifically for the intervention. The art also extends to Filadelfias Street, which is a low-speed road and partly pedestrian area, providing a sense of safety and comfort for all groups in the area and supporting their independence and inclusion in community life.

Watch this City in Greece Paint one of Their Busiest Streets… and Learn Why

“The visual stimulus for drivers was heightened due to the colors and narrowing of the road, and the message is given that this is a space for pedestrians and children. This – as the Initiative has proven in other cities – causes drivers to slow down.” 

Alexia Spyridonidou, Head of Business Development, Institute for Circular Economy and Climate Change EPLO

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Kessariani Greece crossing before capture
Kessariani Greece crossing before capture
Before
After

Neighborhood

Kessariani Municipality

Number of Interventions

2

Installation Dates

May 30 – June 10, 2023

Lead Partners

Municipality of Kessariani

Deputy Mayorships for Environment, Education, Tourism and Civil Protection

STIPO

Lead Artists

Antonia Michalakakou

Materials

White Concrete Base Coat

Acrylic Water-Based Paint

White Concrete Base Coat

Upcycled Wood for Seating

Plastic Bollards

Square Meters of Artwork

304

Cost

Design: $5,311

Labor: $14,153

Materials: $5,047

In-kind: $6,300 (labor, catering)

Links

Website


For inspiration and tips for the creation of art on roadways and public places, download the Bloomberg Associates Asphalt Art Guide which features successful plaza and roadway art activations around the world, as well as key steps for developing such projects.

Asphalt Art Guide